1BillionSmiles

HOW DID THE CAMPAIGN START?

90%Approximately 90% of all media news is negative.

63%Kids aged 12–18 say watching the news makes them feel bad.

27%People exposed to negative news develop anxiety issues.

Over a cup of Tea! That's right :). The Sudanta product team was discussing the impact of negative news on mental well being, and we realized while taking care of dental hygiene and outer smile is very important, we also need to take care of our inner smile. When we smile, our body releases endorphins, dopamine, and serotonin - feel good hormones. This helps to alleviate stress, strengthen the immune system, reduce pain, boost mood among many benefits. So we said why not ask people to smile?

That’s how “Share your smile. The world needs it” was born - a simple act to share positivity. We believe dental hygiene (outer smile) and mental hygiene (inner smile) goes hand in hand.

The goal is to reach a minimum of 10% of world population. A DREAM to reach 1 BILLION+ people!!!

◆ Imagine when we wake up, the first thing we see on social media is a smile from our loved ones. How would it be?

◆ Imagine a world where our kids are influenced by positivity. How would it be?

◆ Imagine a world where social media contributes to mental wellness instead of affecting mental well being. How would it be?

All of this can happen! And only YOU & ME can make this happen. Can you do this for all of us?

Share your smile. The world needs it!